Awesome Empire


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Awesome has emerged as one of the biggest profiteers of the Covid-19 pandemic, transforming its AI-savvy food logistics empire into “critical infrastructure.” Meanwhile, workers are being romanticized as an “essential” labor force in order to hold their bargaining power in check: “heroes” are expected to sacrifice themselves for “the greater good” rather than go on strike. Diego De la Vega’s mockumentary focuses on the perspectives of workers, consumers and activists regarding Awesome’s potential to open a branch in NYC after its controversial withdrawal at the beginning of the year. Read more about Diego de la Vega’s contribution to the “Silent Works” exhibition in the booklet (pp. 10-12).

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